PS. I know tablet and mobile view are....
dead broken. Blame me for I have no extra time to finesse these as of now :')
Project Overview
As part of the wider brand refresh, I worked on bringing the existing Blockchain web experience into a new visual direction, redesigning key pages across both Consumer and Institutional products.
The work went beyond simply applying a new coat of paint. I looked at existing layouts, content hierarchy, components, and interactions, then reworked them to feel more cohesive with the rebranded product while keeping the experience practical and easy to navigate.
I worked closely with the Senior Designer and Institutional Design team throughout the process, aligning on design direction, patterns, and how the new visual language could work across different areas of the product. This meant balancing consistency with the different needs of Consumer and Institutional audiences.
Alongside the main web pages, I also worked on in-app banners and page designs, extending the same visual system into the product itself. This helped create a more connected experience between the website, marketing surfaces, and the actual app.
A big part of the work was making sure the new designs could scale beyond individual pages. Rather than treating every screen as a one-off, I focused on building repeatable patterns and visual approaches that could be carried across future pages and experiences.
The result is a collection of web and in-app work that brings the rebrand into the product experience, while keeping the interface
clear, flexible, and consistent across different touchpoints.
Blockchain UI
A collection of web and in-app UI work created as part of the brand’s wider visual refresh, bringing existing blockchain experiences into a cleaner, more modern design direction.
Working closely with the Senior Designer and Institutional Design team, I redesigned key web pages across Consumer and Institutional experiences, while also extending the new visual language into in-app banners and page designs. The work focused on keeping the experience consistent across touchpoints while giving each product area its own purpose and personality.