PS. I know tablet and mobile view are....
dead broken. Blame me for I have no extra time to finesse these as of now :')
Project Overview
Marketing design for a global crypto product means creating a lot of things, for a lot of places, at the same time.
From social campaigns and product announcements to app launches, newsletters, paid ads, and massive billboards, I worked across a wide range of marketing touchpoints, making sure each piece felt intentional while still working as part of the bigger brand.
A big part of the work was designing beyond a single canvas. Most campaigns needed to live across multiple platforms, formats, and screen sizes, so I approached each concept with scalability in mind from the start.
The challenge wasn’t just making something look good. It was making sure the idea survived the resize, the crop, the platform, and the context.
Google Ad Campaigns
Performance-driven creative built for paid acquisition.
I designed multi-dimensional ad sets across different sizes and placements, keeping the core idea consistent while adapting the composition for each format.
The goal was straightforward: stop the scroll, communicate the product, and get people to download the app.
Signages & Billboards
Taking the brand off the screen.
I worked on physical marketing assets including billboards, signages, TV frames, and other large-format applications. These required a different design mindset, where messaging needs to work from a distance and visuals need to hold up across much larger surfaces.
From a phone screen to a billboard, the same idea still needs to land.
PS. Photographs aren't my direct designs, these are to visualize where and how we've placed the billboards out in the world.
Releases
Product and feature announcements brought to life across email, in-app experiences, and social.
I designed the visual system behind each release, including the overall structure, custom coin graphics, phone UI, and supporting campaign assets. The goal was to make each announcement feel like a cohesive campaign rather than three separate pieces of content.
Africa Socials
Social campaigns created specifically for the Ghanaian and Nigerian markets.
These designs needed to feel native to the local audience while staying consistent with the wider brand. I worked across different social formats, creating campaign visuals that could adapt across feeds, stories, and other digital placements.
Product Highlights
Monthly newsletters designed to keep users in the loop.
These campaigns brought together product updates, features, educational content, and other highlights into a single visual experience. I focused on creating clear content hierarchy while keeping the layouts engaging enough to encourage users to keep exploring.
Blockchain Marketing Designs
I worked directly with the Heads of Growth and Marketing, the broader marketing team, and Marketing leadership to create campaigns that weren’t just visually strong, but built with a clear purpose and measurable goals in mind. My role went beyond producing individual assets. I helped build internal design systems, workflows, and visual frameworks designed to scale and stay useful long after a campaign shipped.
A big part of the work was bridging the gap between Marketing and Product, collaborating with product designers and other teams to make sure campaigns, product experiences, and brand communication felt connected.
I approached every project with the bigger picture in mind, from how an asset performs across platforms to how design could support acquisition, engagement, and overall growth. The goal was to create work that looks good, communicates fast, scales across channels, and ultimately contributes to the numbers that matter.